AI Transparency and Responsible Use Policy
Last updated: 13/03/25
This policy explains how artificial intelligence is used within the Offload platform and outlines expectations for responsible use.
1. Use of AI in the Platform
Offload may use artificial intelligence and machine learning technologies to support features including:
- lead discovery and prospect identification
- company and contact data enrichment
- message drafting and content generation
- lead scoring and prioritisation
- workflow automation
- campaign optimisation
AI systems are used to assist users in performing business tasks more efficiently.
2. Human Oversight
Offload AI features are designed as assistive tools, not autonomous decision-makers.
Users remain responsible for:
- reviewing AI-generated outputs
- verifying information where necessary
- ensuring compliance with applicable laws and marketing regulations
Automated workflows should be configured responsibly and monitored where appropriate.
3. Accuracy and Limitations
AI-generated outputs may contain inaccuracies or incomplete information.
Offload does not guarantee:
- factual accuracy
- completeness of AI-generated data
- commercial outcomes from AI-assisted campaigns
Users should apply appropriate professional judgement when using AI outputs.
4. Responsible Use of Automation
When using automated workflows or AI-driven agents, users must ensure that:
- communications remain lawful and compliant
- recipients are treated respectfully
- outreach remains relevant and proportionate
- opt-out requests are respected
Automation should not be used to conduct large-scale spam campaigns or abusive messaging.
5. Data Protection and AI
Offload designs AI systems to minimise privacy risks and to process data only where necessary for the functioning of the Services.
Users must ensure that any data they process through the platform complies with applicable privacy laws.
6. Continuous Improvement
AI systems used within Offload may evolve over time as models improve and new technologies become available.
We may update the AI systems used in the platform to:
- improve performance
- reduce bias
- enhance reliability
- increase efficiency
7. User Feedback and Learning Systems
Some features of the platform may learn from user interactions such as:
- feedback signals
- lead qualification decisions
- campaign performance metrics
These learning systems are used to improve the quality of the platform's recommendations and automation.
8. Misuse of AI Features
Users must not use the platform's AI features to:
- generate deceptive communications
- impersonate individuals or organisations
- produce illegal or harmful content
- conduct harassment or abuse
Violation of these rules may result in suspension or termination of access.
9. Changes to This Policy
We may update this policy periodically as AI technologies and regulations evolve.
Updated versions will be published on the website.
10. Contact
Questions regarding AI use in Offload may be directed to: